Myntra is stepping beyond Indian borders with the launch of Myntra Global, a dedicated fashion and lifestyle platform catering to the Indian diaspora worldwide.
This new venture allows international users — particularly Non-Resident Indians (NRIs) — to access and purchase products from Indian brands they already love, from ethnic wear to festival collections. The platform focuses initially on high-demand markets like the US, UAE, Singapore, Canada, and Australia, with more regions expected to follow.
Myntra Global features over 25,000 styles across 500+ Indian brands, giving international customers a seamless shopping experience. The platform highlights curated festive collections, wedding wear, and contemporary Indian fashion—categories that typically see strong interest from diaspora communities.
This move is also a strategic step in expanding the reach of Indian D2C brands and designers, offering them exposure to global audiences without needing a full-fledged international presence.
By providing cross-border logistics, localized pricing, and global delivery support, Myntra is positioning itself not just as a fashion destination for Indian consumers — but also as a cultural bridge for NRIs looking to stay connected with trends back home.